Horizontal Integration is a digital and staffing agency. The company exhibited at a convention for the content management system called Sitecore. This was their first year exhibiting so they needed a whole booth design and experience. They wanted to stand out and get people into the booth for the team to pitch business to potential clients. The idea behind the design was to give quick hits of information at a glance from the background image and shirts but that someone would have to come in close to get more information. The exhibit stood out from the rest with its bold colors and gained many potential clients.

Graphic Designer, Experience Designer

Booth Design Files, Powerpoint Presentation, Digital and Print Marketing Materials, T-shirt Art Files

Horizontal Integration needed marketing material for advertising and events for both the digital and staffing agency. I was tasked with creating booth banners that showcase both sides of the company, invitations for internal incentive trip, and T-shirts for volunteer efforts. After learning details and parameters of the project, I would come up with a direction, research product and vendors, mock up the designs, and have it reviewed by the Lead Designer and the Marketing Manager. Many of the projects would require lifestyle photography. Horizontal had an in house photographer whom I would utilize and direct photo shoots for the company to use so the images would be more custom and unique. We would use the staff onsite and go to locations to recreate scenarios that would come up when talking and showing off our company.

Graphic Designer, Art Director

Banner Design Files, Print Design Files, T-shirt Art Files, Lifestyle Photographs